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Promoting your business is all about gaining trust. Citations can help gain this trust and get your business seen in local SEO results. adeptbusinessplans.ca/trending When you consider that just a 5% increase in customer retention can boost your profits by as much as 95% the rewards for gaining and maintaining customer trust are massive. In this post, we’ll share our top tips on how to gain trust and confidence from the most important people in your business – your customers – throughout the customer journey